Winner of 3 Lovie Awards 2015
The challenge
Land Rover site was dated, it didn't reflect the new brand positioning and was not driving people into dealership. The old CMS was also restrictive.
The solution
To highlight the passion of the designers and to tell the stories of the people who build the cars. We designed a site that feels alive, showing the car in motion and in the environment. For key elements we brought the stories to life through editorial, quotes, and videos. After the initial UX and strategy phase, the team worked using agile methodology to rapidly develop working components.
The Process
The purpose was to develop a clear understanding of the business and the user's needs to enable us to create an experience which is based on a deep understanding of the user. Then agile methodology was used to deliver 36 sprints. After the initial UX and strategy phase, the team worked using agile methodology to rapidly develop working components.
Persona development
User types are based on the type of information they naturally gravitate to.
Result
The delivery of phase 1 of the international site. The development of the global rollout plan.